Lifeflow App UX Overhaul

Lifeflow App UX Overhaul

a laptop

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App
man are working
man are working
man are working

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

02

03

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

04

05

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

writing and research about UI/UX Design
writing and research about UI/UX Design
writing and research about UI/UX Design
a woman is reading book
a woman is reading book
a woman is reading book

//

RESULT

Lifeflow now feels clearer and calmer, reducing friction and boosting task completion and daily active use.

[

2035

]

a woman is working on laptop
a woman is working on laptop
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

//

TESTIMONIAL

What Client Say

a woman
a woman

Ideaz transformed Lifeflow into the app we always envisioned. The new UX feels effortless, visually aligned with our brand, and has noticeably improved user engagement.

Elena Foster

Product Lead, Lifeflow

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Lifeflow App UX Overhaul

Lifeflow App UX Overhaul

a laptop

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App
man are working
man are working
man are working

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

02

03

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

04

05

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

writing and research about UI/UX Design
writing and research about UI/UX Design
writing and research about UI/UX Design
a woman is reading book
a woman is reading book
a woman is reading book

//

RESULT

Lifeflow now feels clearer and calmer, reducing friction and boosting task completion and daily active use.

[

2035

]

a woman is working on laptop
a woman is working on laptop
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

//

TESTIMONIAL

What Client Say

a woman
a woman

Ideaz transformed Lifeflow into the app we always envisioned. The new UX feels effortless, visually aligned with our brand, and has noticeably improved user engagement.

Elena Foster

Product Lead, Lifeflow

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Lifeflow App UX Overhaul

Lifeflow App UX Overhaul

a laptop

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App

Client

Lifeflow – Lifestyle & Wellness App
man are working
man are working
man are working

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Service(s)

UI/UX Design, 
Creative Strategy

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Discovery & Audit

Reviewed user flows, analytics, and feedback to identify friction points and drop-off moments.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

Experience Mapping

Reorganized navigation and key journeys (onboarding, tracking, insights) for faster, more intuitive access.

02

03

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Interface Redesign

Introduced a clean layout, clear hierarchy, and calm visual system that supports focus and usability.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

Prototype & Testing

Built interactive prototypes, tested with real users, and iterated based on behaviour and feedback.

04

05

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

Handoff & Guidelines

Delivered design specs, components, and UX guidelines to keep future features consistent and scalable.

writing and research about UI/UX Design
writing and research about UI/UX Design
writing and research about UI/UX Design
a woman is reading book
a woman is reading book
a woman is reading book

//

RESULT

Lifeflow now feels clearer and calmer, reducing friction and boosting task completion and daily active use.

[

2035

]

a woman is working on laptop
a woman is working on laptop
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
A close-up of a collaborative brainstorming session where a person is taping paper wireframe sketches for a mobile app onto a white wall
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'
Four white square tiles with black letters arranged horizontally to spell the word 'SAVE'

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

The redesign delivered smoother onboarding with fewer drop-offs, clearer navigation supported by simplified tracking flows, and a more cohesive visual identity that brings consistency across screens.

//

TESTIMONIAL

What Client Say

a woman
a woman

Ideaz transformed Lifeflow into the app we always envisioned. The new UX feels effortless, visually aligned with our brand, and has noticeably improved user engagement.

Elena Foster

Product Lead, Lifeflow

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

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