Engage+ Global Campaign

Engage+ Global Campaign

High angle shiny eye shadow palette

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OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform
a man and woman are working
a man and woman are working
a man and woman are working

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

02

03

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

04

05

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

a laptop on the chair
a laptop on the chair
a laptop on the chair
Colored transparent sunglasses still life
Colored transparent sunglasses still life
Colored transparent sunglasses still life

//

RESULT

The Engage+ Global Campaign delivered a clear brand story and consistent presence across channels, significantly strengthening engagement and recognition in key markets.

[

2035

]

a laptop on the table
a laptop on the table
Beautiful modern woman concept
Beautiful modern woman concept
Beautiful modern woman concept
Red buzzer on white table
Red buzzer on white table
Red buzzer on white table

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

//

TESTIMONIAL

What Client Say

a woman
a woman

“Ideaz helped us turn a complex product into a simple, compelling story. The campaign not only boosted our numbers, it finally aligned our global messaging.”

Mira Thompson

Head of Marketing, Engage+

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Engage+ Global Campaign

Engage+ Global Campaign

High angle shiny eye shadow palette

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform
a man and woman are working
a man and woman are working
a man and woman are working

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

02

03

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

04

05

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

a laptop on the chair
a laptop on the chair
a laptop on the chair
Colored transparent sunglasses still life
Colored transparent sunglasses still life
Colored transparent sunglasses still life

//

RESULT

The Engage+ Global Campaign delivered a clear brand story and consistent presence across channels, significantly strengthening engagement and recognition in key markets.

[

2035

]

a laptop on the table
a laptop on the table
Beautiful modern woman concept
Beautiful modern woman concept
Beautiful modern woman concept
Red buzzer on white table
Red buzzer on white table
Red buzzer on white table

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

//

TESTIMONIAL

What Client Say

a woman
a woman

“Ideaz helped us turn a complex product into a simple, compelling story. The campaign not only boosted our numbers, it finally aligned our global messaging.”

Mira Thompson

Head of Marketing, Engage+

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Engage+ Global Campaign

Engage+ Global Campaign

High angle shiny eye shadow palette

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform

Client

Engage+ – Customer Engagement Platform
a man and woman are working
a man and woman are working
a man and woman are working

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Service(s)

Web Design, Brand Identity

Year

2035

Year

2035

Year

2035

//

PROCESS

01

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Audience Research

Analyzed customer data, markets, and pain points to uncover what truly motivates engagement.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

Campaign Positioning

Defined a central campaign idea that highlighted the value of meaningful, long-term customer relationships.

02

03

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Creative Concepting

Developed adaptable concepts for social, web, email, and paid media with a unified visual language.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

Channel Strategy

Mapped content types, formats, and messaging across regions and platforms for consistent impact.

04

05

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

Launch & Optimization

Rolled out in phases, tracking performance and refining creatives for higher engagement and conversions. -

a laptop on the chair
a laptop on the chair
a laptop on the chair
Colored transparent sunglasses still life
Colored transparent sunglasses still life
Colored transparent sunglasses still life

//

RESULT

The Engage+ Global Campaign delivered a clear brand story and consistent presence across channels, significantly strengthening engagement and recognition in key markets.

[

2035

]

a laptop on the table
a laptop on the table
Beautiful modern woman concept
Beautiful modern woman concept
Beautiful modern woman concept
Red buzzer on white table
Red buzzer on white table
Red buzzer on white table

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

Engagement rate nearly doubled across priority channels, increased platform sign-ups and trial activations, stronger brand recall and message consistency across regions

//

TESTIMONIAL

What Client Say

a woman
a woman

“Ideaz helped us turn a complex product into a simple, compelling story. The campaign not only boosted our numbers, it finally aligned our global messaging.”

Mira Thompson

Head of Marketing, Engage+

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

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