Haven Living E-Commerce Redesign

Haven Living E-Commerce Redesign

Modern minimalist living room with a red curved sofa and glass coffee table.

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Year

2036

Year

2036

Year

2036

//

PROCESS

01

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

02

03

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

04

05

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Office chair still life
Office chair still life
Office chair still life
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp

//

RESULT

The redesigned store gave Haven Living a calm, elevated presence that better reflects their products and brand values.

[

2035

]

a chair
a chair
Girls with coffee
Girls with coffee
Girls with coffee
Crystal balls and flower arrangement
Crystal balls and flower arrangement
Crystal balls and flower arrangement

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

//

TESTIMONIAL

What Client Say

a man
a man

“From the first preview, we knew Ideaz understood our vision. The new Haven Living website feels warm, curated, and intuitive to shop, finally matching the experience we offer in-store.”

Daniel Hart

Founder of Haven Living

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Haven Living E-Commerce Redesign

Haven Living E-Commerce Redesign

Modern minimalist living room with a red curved sofa and glass coffee table.

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Year

2036

Year

2036

Year

2036

//

PROCESS

01

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

02

03

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

04

05

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Office chair still life
Office chair still life
Office chair still life
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp

//

RESULT

The redesigned store gave Haven Living a calm, elevated presence that better reflects their products and brand values.

[

2035

]

a chair
a chair
Girls with coffee
Girls with coffee
Girls with coffee
Crystal balls and flower arrangement
Crystal balls and flower arrangement
Crystal balls and flower arrangement

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

//

TESTIMONIAL

What Client Say

a man
a man

“From the first preview, we knew Ideaz understood our vision. The new Haven Living website feels warm, curated, and intuitive to shop, finally matching the experience we offer in-store.”

Daniel Hart

Founder of Haven Living

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Haven Living E-Commerce Redesign

Haven Living E-Commerce Redesign

Modern minimalist living room with a red curved sofa and glass coffee table.

//

OVERVIEW

Lifeflow approached Ideaz to refine their app experience, reduce user friction, and increase daily engagement. Our goal was to simplify journeys, clarify content, and align the interface with a clean, modern visual language that matched their wellness-focused brand.

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce

Client

Haven Living - Interior E-Commerce
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer
Close-up of hands making notes in diary next to tablet computer

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Service(s)

UI/UX Design, 
App Development

Year

2036

Year

2036

Year

2036

//

PROCESS

01

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Brand & Store Audit

Reviewed existing site, visual language, and buyer journeys to uncover friction and inconsistency.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

Identity Refinement

Evolved the brand with updated typography, color palette, and imagery direction to match a modern, cozy look.

02

03

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Experience Architecture

Restructured categories, filters, and product pages for easier browsing and faster decision-making.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

Interface Design

Designed a clean, minimal layout with generous spacing, strong visuals, and clear CTAs that highlight products.

04

05

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Prototype

Tested key flows (home, product detail, checkout) with real users and iterated for clarity and confidence.

Office chair still life
Office chair still life
Office chair still life
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp
a living room with a red couch and a white lamp

//

RESULT

The redesigned store gave Haven Living a calm, elevated presence that better reflects their products and brand values.

[

2035

]

a chair
a chair
Girls with coffee
Girls with coffee
Girls with coffee
Crystal balls and flower arrangement
Crystal balls and flower arrangement
Crystal balls and flower arrangement

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

More focused product storytelling with refined imagery and layout, improved navigation and filtering across categories, and stronger brand presence through cohesive visuals and tone

//

TESTIMONIAL

What Client Say

a man
a man

“From the first preview, we knew Ideaz understood our vision. The new Haven Living website feels warm, curated, and intuitive to shop, finally matching the experience we offer in-store.”

Daniel Hart

Founder of Haven Living

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

Retro VHS tapes and a photo on a red surface under pink lighting.

Let’s Make It Real

One message can set your next big idea in motion-reach out today!

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